Press Release Examples: 12 Real Samples Analyzed
Real press release examples from brands like Apple, DoorDash, NYSE, and Genesis — each one scored on headline, lead, quotes, SEO, and newsworthiness. Plus a side-by-side good vs. bad comparison.
What Is a Press Release?
A press release is an official written statement distributed to journalists, editors, and news outlets to announce something newsworthy. It follows a standardized format — developed by the Associated Press — that includes a headline, dateline, lead paragraph, body, quotes, boilerplate, and media contact information. Press releases are distributed through wire services like PR Newswire and Business Wire, or pitched directly to reporters via email.
What Makes a Good Press Release Example?
A good press release example has a specific headline under 80 characters with a quantified benefit, a lead paragraph that answers Who, What, When, Where, and Why in under 40 words, quotes that add perspective rather than repeat facts, and a clear news hook that makes a journalist want to cover the story. It follows AP style formatting, uses the inverted pyramid structure, and stays between 400 and 600 words.
We scored every example on this page using six criteria. Here is what each one measures:
Headline
Is it specific, under 80 characters, and does it front-load the keyword? Does it contain a number or quantified benefit?
Lead Paragraph
Does it answer Who, What, When, Where, and Why in under 40 words? Can it stand alone as a complete news brief?
Quotes
Do the quotes add perspective and vision, or do they repeat facts? Do they sound like a real person talking?
Newsworthiness
Would a journalist care about this? Is there a clear news hook — something new, first, biggest, or significant?
SEO
Is a target keyword in the headline and first paragraph? Is there a contextual backlink? Is it optimized for Google News?
Structure
Does it follow AP style? Inverted pyramid? Is it 400-600 words with proper dateline, boilerplate, and contact info?
Jump to an example
Best Press Release Examples by Type
The best press release examples use specific headlines, data-driven leads, and natural quotes to earn media coverage. Every example below is from a real press release distributed through PR Newswire, Business Wire, or a company newsroom. Each one is scored on six criteria and linked to a matching free template you can download.
ALSO & DoorDash: “ALSO Announces Strategic Partnership with DoorDash”
PALO ALTO, Calif., March 31, 2026 /PRNewswire/
ALSO, a Palo Alto-based technology company building the world's most capable small EVs, today announced a strategic partnership with DoorDash. The partnership includes an investment in ALSO as well as a multi-year commercial agreement to develop and accelerate deployment of autonomous delivery at scale. ALSO has raised over $200M in total funding from investors including DoorDash, Greenoaks, and Prysm Capital.
Why this works
- ✓Headline front-loads both brand names — immediately tells you who and what
- ✓Lead paragraph packs the who, what, and why into three sentences with hard numbers ($200M)
- ✓Includes quotes from both companies plus the investor, giving three perspectives
- ✓Describes the strategic rationale (autonomous delivery at scale) not just the deal structure
Score Card
Breescape: “Breescape Launches SS26 New Products That Elevate Your Sleep Routine”
NEW YORK, April 2, 2026 /PRNewswire/
Breescape, the bedding brand dedicated to uninterrupted cooling comfort for hot sleepers, is launching its 2026 new products. The Breescape Cooling Mattress Topper redefines the foundation of uninterrupted sleep, turning ordinary mattresses into a haven of full-body support, coolness, and breathability — ideal for those plagued by heat-trapping mattress surfaces, nighttime aches, or shifting bedding.
Why this works
- ✓Clearly identifies the target customer in the first sentence (hot sleepers) — not trying to appeal to everyone
- ✓Uses specific product specs (Q-max > 0.4) to add credibility beyond marketing claims
- ✓Organized with bold section headers for each product, making it scannable for journalists
- ✓Includes specific retail availability (Amazon) and pricing — answers the 'where to buy' question immediately
Score Card
NYSE & Securitize: “New York Stock Exchange and Securitize Agree to Memorandum of Understanding to Support Tokenized Securities”
NEW YORK, March 24, 2026 /Business Wire/
The New York Stock Exchange (NYSE) and Securitize today announced they have entered into a Memorandum of Understanding to collaborate on the development of tokenized securities markets. Securitize has been named as the first digital transfer agent eligible to mint blockchain-native securities for corporate or ETF issuers on the upcoming NYSE-affiliated tokenized securities platform.
Why this works
- ✓Leverages the NYSE brand name for instant credibility — the headline alone makes this newsworthy
- ✓Lead paragraph explains both the 'what' (MOU) and the 'why it matters' (first digital transfer agent) in two sentences
- ✓Uses precise financial/legal terminology appropriate for the audience (institutional investors, fintech media)
- ✓The 'first ever' angle gives journalists a clear news hook to build a story around
Score Card
Genesis: “Genesis Accelerates North American Growth with 22 New and Enhanced Vehicle Launches Through 2030”
NEW YORK, April 1, 2026 /PRNewswire/
At the New York International Auto Show, Genesis announced a bold expansion plan for the North American market. From 2026 through 2030, the luxury brand plans to introduce 22 all-new or significantly enhanced models, including SUVs and passenger cars, reinforcing its commitment to becoming a top global luxury automotive brand.
Why this works
- ✓Headline leads with specific numbers (22 vehicles, 2030 timeline) — concrete, not vague
- ✓Ties the announcement to a major event (NY Auto Show) for added credibility and timing
- ✓The scale of the announcement (22 models over 4 years) makes it inherently newsworthy
- ✓Positions the brand strategically ('top global luxury automotive') without empty superlatives
Score Card
CWENCH & USA Lacrosse: “Cizzle Brands Announces That CWENCH Hydration Has Become the Official Sports Drink of USA Lacrosse”
TORONTO, Jan. 14, 2026 /Business Wire/
Cizzle Brands Corporation announced a multi-year agreement with USA Lacrosse to make CWENCH Hydration the exclusive Official Sports Drink of USA Lacrosse and the U.S. National Teams, commencing January 1, 2026. The partnership gives CWENCH exclusive pouring rights at all USA Lacrosse national events and sanctioned tournaments.
Why this works
- ✓Uses the 'official' designation as the news hook — instantly communicates exclusivity and scale
- ✓Specific deal terms (multi-year, exclusive pouring rights, national events) add substance
- ✓Ties a smaller brand (CWENCH) to a recognized institution (USA Lacrosse) for borrowed credibility
- ✓The January date aligns with sports season planning, showing smart distribution timing
Score Card
Apple: “Apple Introduces iPhone 16 Pro and iPhone 16 Pro Max”
CUPERTINO, Calif., Sept. 9, 2024 — Apple Newsroom
Apple today introduced iPhone 16 Pro and iPhone 16 Pro Max, featuring the largest display ever on iPhone, Apple Intelligence, a huge leap in battery life, the new 48MP Fusion camera with a faster quad-pixel sensor, a 48MP Ultra Wide camera, and a 5x Tetraprism camera available in both Pro models for the first time.
Why this works
- ✓Lead paragraph is a masterclass in feature stacking — packs six distinct selling points into one sentence without feeling cluttered
- ✓Every claim is specific: '48MP,' '5x Tetraprism,' 'largest display ever' — no vague adjectives
- ✓Uses superlatives only when factually true ('largest ever,' 'first time') — earned, not empty
- ✓Apple's press releases consistently omit the dateline city in the lead (brand is the authority signal) — a pattern only category-defining brands can pull off
Score Card
Curative: “Curative Raises $150 Million in Series B Funding to Redefine the Future of Health Insurance”
AUSTIN, Texas, Dec. 2, 2025 /Business Wire/
Curative Health Insurance Company announced it has raised over $150 million in Series B funding, achieving a valuation of $1.275 billion and reaching unicorn status. The round was led by TED Chairman Chris Anderson's Upside Vision Fund, with participation from Justin Mateen (founder of JAM Fund, $47.5M), Mike Novogratz of Galaxy Digital, Stanley Druckenmiller's Duquesne Family Office, and DCVC.
Why this works
- ✓Headline front-loads the dollar amount and round type — the most newsworthy facts come first
- ✓Names high-profile investors individually (Druckenmiller, Novogratz, TED's Chris Anderson) for third-party validation
- ✓Includes concrete performance metrics in the body (20% lift in primary care, 30% fewer hospitalizations, 40% drug cost reduction)
- ✓Connects the funding to specific expansion plans (Mid-Atlantic states), showing clear use of funds
Score Card
CES 2026 (CTA): “Innovators Show Up: CES 2026 Opens Today”
LAS VEGAS, Jan. 6, 2026 /PRNewswire/
CES 2026 officially opened its doors today, welcoming visionaries, industry and government leaders, investors, and media to the global technology gathering. Spanning over 2.6 million net square feet, the event features more than 4,100 exhibitors, 1,300+ speakers across 400+ sessions, showcasing innovations across AI, digital health, energy, mobility, quantum, robotics, and more.
Why this works
- ✓Punchy, active headline ('Innovators Show Up') instead of a dry 'CES 2026 Begins' — conveys energy
- ✓Packs the lead with hard numbers (2.6M sq ft, 4,100 exhibitors, 1,300 speakers) that convey scale immediately
- ✓Includes industry-wide data points in the body that elevate the release beyond a single-event story
- ✓Ties to a narrative hook (renovated venue, record exhibitor count) that gives journalists multiple angles to cover
Score Card
Cars Commerce: “Cars Commerce Names Tobias Hartmann as Next Chief Executive Officer, Succeeding CEO Alex Vetter Effective January 15, 2026”
CHICAGO, Dec. 18, 2025 /PRNewswire/
Cars.com Inc. (NYSE: CARS) announced that Tobias Hartmann will become the company's next Chief Executive Officer and Board member, effective January 15, 2026. Hartmann replaces Alex Vetter, who will step down and continue as an advisor through March 31, 2026 to support the transition. Hartmann brings 25+ years of experience including serving as CEO of Scout24 SE and President U.S. for HelloFresh.
Why this works
- ✓Headline contains every essential fact — who, what company, who they replace, and the effective date
- ✓Establishes the incoming CEO's credentials immediately (25+ years, CEO of Scout24, President at HelloFresh)
- ✓Gracefully handles the outgoing CEO by highlighting their legacy, not just announcing the departure
- ✓Includes a transition plan (advisor through March 31) that signals stability to investors and stakeholders
Score Card
CrowdStrike: “To Our Customers and Partners”
July 19, 2024 — Published on CrowdStrike blog
CEO George Kurtz wrote: 'I want to sincerely apologize directly to all of you for today's outage. All of CrowdStrike understands the gravity and impact of the situation.' The statement confirmed the outage was caused by a defect in a Falcon content update for Windows hosts, and explicitly stated: 'This is not a security incident or cyberattack.'
Why this works
- ✓CEO's name and personal voice are front and center — not a faceless corporate statement, but a direct address from the top
- ✓Leads with an unequivocal apology rather than burying it after excuses or context
- ✓Immediately clarifies what it was NOT (not a cyberattack) — the single most important thing customers needed to hear
- ✓Published as a blog post for speed and direct reach — crisis comms increasingly skip wire services when speed matters more
Score Card
G2: “G2 Announces 2026 Best Software Award Winners”
CHICAGO, Feb. 18, 2026 /PRNewswire/
G2, the world's largest and most trusted software marketplace, announced winners of its annual Best Software Awards. These rankings recognize top software companies and products based on verified user reviews and market presence data. Fewer than 1% of the 175,000+ listed vendors earned placement this year.
Why this works
- ✓The 'fewer than 1%' selectivity stat instantly conveys exclusivity and makes the award feel prestigious
- ✓Names major winners (Salesforce, Canva, Microsoft, Hootsuite) which gives journalists headline-worthy names
- ✓Notes that 47% of top 100 products are new year-over-year, providing a 'change' narrative that is more newsworthy than a static list
- ✓Establishes authority by self-identifying as 'world's largest and most trusted software marketplace'
Score Card
GoFundMe: “GoFundMe Launches 'Giving Funds' to Make Charitable Giving Easier for Everyone”
SAN FRANCISCO, June 30, 2025 /Business Wire/
GoFundMe announced the launch of Giving Funds, a new product designed to make charitable giving simpler, more accessible, and more impactful. Giving Funds bring the power of donor-advised funds (DAFs) to a broader audience — with no management fees, no minimum balances, and 1.4 million charities available in one platform, with donations starting as low as $5.
Why this works
- ✓Headline uses plain language ('Make Charitable Giving Easier for Everyone') that communicates the mission without jargon
- ✓Directly addresses the accessibility gap — DAFs are currently used by fewer than 1% of Americans
- ✓Leads with user-friendly specifics (no fees, no minimums, $5 to start, 1.4M charities) that eliminate objections immediately
- ✓Positions a commercial product within a philanthropic narrative — a strong model for any company announcing community initiatives
Score Card
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Good vs. Bad Press Release: Side-by-Side Comparison
The difference between a press release that gets coverage and one that gets ignored often comes down to specificity. Here is the same announcement written two ways — weak and strong — across every section.
Headline
Acme Corp Is Proud to Announce an Exciting New Revolutionary Product That Will Change the Industry Forever
Acme Corp Launches AI Platform That Cuts Data Processing Time by 80%
Lead Paragraph
Acme Corp, a leading provider of innovative solutions, is thrilled to announce that it has launched a new product. The company has been working hard to develop this product and is excited to share it with the world.
NEW YORK, April 4, 2026 /PRNewswire/ -- Acme Corp today launched DataFlow AI, a machine learning platform that reduces enterprise data processing time by 80%. The tool is designed for data teams spending more than 20 hours per week on manual pipeline management.
Quote
"We are extremely excited and thrilled about this amazing opportunity to bring our revolutionary solution to market. This is a game-changer," said John Smith, CEO.
"We built DataFlow because data teams are drowning in pipeline maintenance instead of generating insights," said John Smith, CEO of Acme Corp. "Our early customers reclaimed an average of 16 hours per week."
Boilerplate
Acme Corp is a company. We do stuff. Visit our website for more information. Follow us on social media.
Acme Corp builds AI-powered data infrastructure for enterprise teams. Founded in 2023, the company serves more than 200 customers including three Fortune 500 firms. Learn more at acmecorp.com.
How to Write a Press Release From These Examples
To write a press release using these examples as a guide, follow these steps:
- Find the example that matches your announcement type. If you are launching a product, study the Apple and Breescape examples. If you are announcing a partnership, study the ALSO and NYSE examples.
- Study the headline pattern. Notice how the strongest headlines front-load the keyword or brand name and include a specific number or outcome. Copy the pattern, not the words.
- Mirror the lead paragraph structure. The best leads answer Who, What, When, Where, and Why in under 40 words. Write yours the same way — start with the company name, state what happened, and explain why it matters.
- Download the matching template. Every example on this page links to a free press release template that matches its type. Open the template and fill in the placeholders using the example as your reference.
- Score your draft. Use the six scoring criteria from this page to evaluate your own press release before you publish. If any category scores below 3, rewrite that section.
Frequently Asked Questions
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